Margaux Lawrence

Passion for People | Aspiring Sports Marketing Specialist

I am a Strategic Communications student passionate about storytelling, branding, and building meaningful connections through marketing and public relations. With experience in event planning, social media, and leadership, I bring a creative and people-focused approach to every project.

Margaux Lawrence headshot
Picture of Margaux wake surfing

About Me

Hey there, I am Margaux! I am currently a junior at Texas Christian University majoring in Strategic Communications with a double minor in Spanish and Digital Cultures & Data Analytics with a focus on public relations, advertising, and marketing. I have always been passionate about connecting with people and sharing stories that inspire action, which led me to pursue a career in the marketing and communications field.

During my time at TCU, I have been involved in organizations that have shaped me as a leader and communicator, including my sorority, Chi Omega, and the Chancellor’s Leadership Program. I have also had the privilege of serving on the executive boards of both the Alpha Delta chapter of Order of Omega and Special Olympics, where I have strengthened my leadership, organizational, and event-planning skills. While this is not comprehensive of all of my involvement, these are some of the organizations that have allowed me to grow personally and professionally while making a meaningful impact within my campus community.

My goal is to work in sports marketing or brand strategy, combining my love for athletics and storytelling to create meaningful connections between brands and their audiences. I am passionate about using marketing to bring people together and inspire growth. Beyond academics and leadership, I value creativity, faith, and community — principles that shape how I approach my work, build relationships, and contribute to the organizations I am part of.

My Skills

Design

Photoshop, Indesign, Canva

Communication

Writing, Presentation, Teamwork

Web Development

Learning HTML, CSS, and JavaScript

Tools

VS Code, Git, Github, Google Colab

My Projects

Event Marketing Flyer

This promotional flyer was created to generate excitement for TCU Strategic Communication students to attend the Adobe MAX creative conference. My goal was to design an eye-catching yet professional piece that aligned with both TCU and Adobe branding. I focused on clear visual hierarchy, impactful typography, and dynamic layout choices to communicate essential event details in an engaging way. This project deepened my understanding of how design and messaging work together to drive participation and brand recognition.

Skills used: Adobe Photoshop, creative marketing, visual storytelling

Sports Story

For this large-format research poster, I explored the origins and growth of professional basketball, tracing how the sport evolved from its early days to its modern cultural impact. The project combined historical analysis with creative design, emphasizing readability, flow, and visual engagement. I used color, imagery, and structured sections to guide the viewer through the sport’s milestones while maintaining a cohesive visual narrative. This assignment strengthened my ability to merge research and design into a single, story-driven piece that informs and captivates.

Skills used: Research, design layout, content organization

Promotional Brochure

This multi-page brochure was designed to promote opportunities for students within the Strategic Communication major and its related campus organizations. I developed a clean, professional layout that highlights student involvement, course benefits, and professional development opportunities, while adhering to TCU’s visual identity. Working with Adobe InDesign allowed me to refine my use of grid systems, typography, and white space to create a polished, branded piece ready for print or digital distribution. Through this project, I gained experience managing multi-page layouts and ensuring consistency across design elements.

Skills used: Adobe InDesign, publication design, content structure.

NFL Writing and Editing portfolio

This portfolio highlights my writing, editing, and research work focused on communication within the NFL. From a feature article profiling Commissioner Roger Goodell’s leadership to a press release and newsletter announcing SZA as the Super Bowl LX halftime performer, these projects showcase my ability to write with clarity and brand awareness. The collection also includes a research report on athletes’ mental health and public perception, demonstrating my skills in analysis, planning, and strategic storytelling. Together, these pieces reflect my passion for using creative and purposeful communication to connect audiences with the evolving world of sports media.

Skills used: Writing, editing, sports communication, audience engagement

Files: 4 PDFs

PDF Feature Article PDF News Release PDF Newsletter PDF Research Challenge

Special Olympics Marketing

Developing creative direction and managing content for the @specialolympicstcu Instagram account, showcasing athlete stories, event highlights, and community impact. Designed a mood board to define brand colors, tone, and visual style for future posts. Currently serving as Marketing Director for this Organizaton.

Skills used: Social media management, branding, Canva design and video editing

Spotify Secondary Research Report

Collaborated with group members to conduct a comprehensive secondary research report on Spotify’s marketing strategies and industry positioning. Our team analyzed competitors, consumer trends, and external factors to develop communication objectives addressing growth opportunities within the streaming industry. Presented findings in a cohesive slideshow that emphasized simple data visualization and audience insight.

Skills used: Market research, data analysis, collaborative presentation design

Open Deck

Class Website Project

This website was designed and developed to showcase my academic, creative, and professional work in an organized and visually engaging way. Built with HTML and CSS for my WRIT40363 class, Multimedia Authoring: Mobile apps and eBooks, it reflects my growing skills in web design and front-end development while emphasizing clean structure, accessibility, and user-friendly navigation. Every element—from the layout to the color palette and typography—was chosen to represent my personal brand and professional interests in marketing, communication, and design. Creating this site strengthened my understanding of digital storytelling and the role design plays in shaping audience experience.

Skills used: HTML, CSS, Flexbox

Future Project

A placeholder for a project I plan to build this semester.

Skills to learn: JavaScript, responsive design

Contact Me

If you'd like to get in touch, feel free to reach out via email or connect with me on LinkedIn!

Email Me Connect on LinkedIn