Roxo
Placeholder for the Roxo project. Add your final image or project asset and a quick reflection later.
Skills used: Graphic design, branding, layout
Assets needed: project image, summary
Project Library
This page brings together a range of my recent work across design, branding, and content creation. It’s a mix of projects that highlight both creative direction and execution, from concept through final details. Scroll through to get a feel for my style, how I approach different types of work, and the variety of projects I enjoy being a part of.
Back to HomePlaceholder for the Roxo project. Add your final image or project asset and a quick reflection later.
Skills used: Graphic design, branding, layout
Assets needed: project image, summary
This campaign brings together more than 50 story and post graphics created across the semester. The project page now shows two featured graphics, and the full collection lives in a separate gallery so it stays easy to browse.
Skills used: Graphic design, branding, layout
This multi-page brochure was designed to promote opportunities for students within the Strategic Communication major and its related campus organizations.
Skills used: Adobe InDesign, publication design, content structure
Placeholder for the MVP project. Add your final image or project asset and a quick reflection later.
Skills used: Graphic design, branding, layout
Assets needed: project image, summary
This promotional flyer was created to generate excitement for TCU Strategic Communication students to attend the Adobe MAX creative conference. My goal was to design an eye-catching yet professional piece that aligned with both TCU and Adobe branding.
Skills used: Adobe Photoshop, creative marketing, visual storytelling
For this large-format research poster, I explored the origins and growth of professional basketball, tracing how the sport evolved from its early days to its modern cultural impact.
Skills used: Research, design layout, content organization
This presentation uses research and argument-building to make the case for WhatNot. It combines audience insight, strategic analysis, and clear visuals to support the overall recommendation.
Skills used: Research, analysis, presentation writing
Collaborated with group members to conduct a comprehensive secondary research report on Spotify’s marketing strategies and industry positioning.
Skills used: Market research, data analysis, collaborative presentation design
This portfolio highlights my writing, editing, and research work focused on communication within the NFL.
Skills used: Writing, editing, sports communication, audience engagement
This group brings together my Retro Bowl work from the semester, including research on fan communities and the broader media conversation around the game. The layout mirrors my NFL project by presenting the pieces together as one connected collection, and I can add more PDFs here later if needed.
Skills used: Research, writing, analysis
This website was designed and developed to showcase my academic, creative, and professional work in an organized and visually engaging way.
Skills used: HTML, CSS, Flexbox
The Local Favorites Tracker is an interactive web app created to help users record, rate, and organize their favorite local spots.
Skills used: JavaScript, DOM manipulation, localStorage
Open AppFor this daily dashboard, I designed and developed an interactive widget dashboard using HTML, CSS, JavaScript, and JSON.
Skills used: fetch() API, JSON, async JavaScript, theme systems
Open AppFor this project, I designed and built an ambitious web application with AI as a development partner.
Skills used: JavaScript, web app development, AI-assisted problem solving
Open App
Social Media and Content Creation
TCU Swim & Dive — Molly Cullen
In my role as content creator for Legacy Frogs, I manage Molly Cullen’s social platforms—producing short-form training reels, athlete storytelling posts, and performance highlights designed to grow engagement and support recruiting efforts.
Skills used: Social strategy, short-form video editing, athlete storytelling, community engagement
Special Olympics Marketing
Developing creative direction and managing content for the @specialolympicstcu Instagram account, showcasing athlete stories, event highlights, and community impact.
Skills used: Social media management, branding, Canva design and video editing
F1 DreamTeam Reels
I created a branded Instagram, F1 DreamTeam, producing short-form draft videos and carousel recaps tailored for F1 fans and fantasy draft communities. The series combines bold visual branding, rapid-paced Reels edits, clear on-screen graphics, and caption strategies (polls, CTAs, hashtags) to spark engagement and conversation during race weekends.
Skills used: Social strategy, short-form video editing, branding, audience targeting
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